Post by account_disabled on Mar 5, 2024 4:39:58 GMT -5
Categories Covid-19 , Inbound marketing , B2B Marketing Evolution of B2B email marketing during confinement The last few weeks have meant a change in the organization and management of many B2B companies due to the Covid-19 health crisis. In this situation, in industrial companies and their commercial departments, questions have been raised such as: how to keep your prospects alive if they are at home? Or how to generate new leads when you can no longer make contacts over coffee? Finding formulas to maintain the relationship with your potential clients was and is quite a challenge. One avenue within industrial marketing already used before confinement was email marketing. Email is an effective channel to keep contacts in the database alive, retain those who are customers, acquire new leads and even generate trust to advance with prospects in the sales cycle.
The opening of email marketing shipments increases during confinement During the health crisis, many marketing strategies have changed. A greater volume of use has been seen on social networks and also email marketing. During 2019, email marketing was already one of the marketing actions for B2B companies that offered the BTC Users Number Data best results. But in the month of March everything changed and that has left some very interesting results according to a Hubspot study : – A 21% increase in email marketing open rates in March. These data from the first month of the crisis have continued in similar figures during April and May. – A significant increase in the number of emails sent: 29% more in March compared to February and a significant peak in the last week of April of up to 33%.
In March the databases have grown with new contacts up to 51% if we compare it with the month of February. In April and May, growth has returned to pre-covid levels and is around the usual 10-15%. total-marketing-emails-s In general and with perspective, the volume of shipments has not been so excessive. The shipment figures for BlackFriday or designated dates, close to fairs or conferences, continue to be well above the volume of shipments during confinement. Specifically, according to a report from Campaign Monitor: total shipments in March 2020 have been 3.75% lower than shipments in November 2019. However, they do not increase conversions Just as opening data was growing exponentially, conversion data has not evolved in parallel: – The volume of sales-oriented emails increased by 37% the week of March 16 compared to previous weeks. Throughout April and May the figures have increased slightly and are around 50%.
The opening of email marketing shipments increases during confinement During the health crisis, many marketing strategies have changed. A greater volume of use has been seen on social networks and also email marketing. During 2019, email marketing was already one of the marketing actions for B2B companies that offered the BTC Users Number Data best results. But in the month of March everything changed and that has left some very interesting results according to a Hubspot study : – A 21% increase in email marketing open rates in March. These data from the first month of the crisis have continued in similar figures during April and May. – A significant increase in the number of emails sent: 29% more in March compared to February and a significant peak in the last week of April of up to 33%.
In March the databases have grown with new contacts up to 51% if we compare it with the month of February. In April and May, growth has returned to pre-covid levels and is around the usual 10-15%. total-marketing-emails-s In general and with perspective, the volume of shipments has not been so excessive. The shipment figures for BlackFriday or designated dates, close to fairs or conferences, continue to be well above the volume of shipments during confinement. Specifically, according to a report from Campaign Monitor: total shipments in March 2020 have been 3.75% lower than shipments in November 2019. However, they do not increase conversions Just as opening data was growing exponentially, conversion data has not evolved in parallel: – The volume of sales-oriented emails increased by 37% the week of March 16 compared to previous weeks. Throughout April and May the figures have increased slightly and are around 50%.