Post by account_disabled on Mar 10, 2024 4:54:31 GMT -5
Conventional methods no longer work. Consumers don't want to be bothered and bombarded with endless ads, they want to be helped. Therefore, companies need to be more attentive in their approach. And this is where lead nurturing is an important strategy for building relationships with customers and guiding them through the journey to making a purchase. Today, we're going to bring you more about what lead nurturing is, its importance and how to create a lead nurturing campaign in your company. Follow along! What is lead nurturing? A successful lead nurturing strategy focuses your marketing and communications efforts on listening to prospects' needs and providing the information and answers they need to build trust, increase brand awareness, and maintain a relationship until consumers prospects are ready for conversion. Benefits of lead nurturing In the face of fierce competition, lead nurturing is crucial to ensure conversion and maximize profit. Companies that excel at lead nurturing generate, according to Marketo data, 50% more sales-ready leads at a 33% lower cost.
Furthermore, the development of leads leads to 47% greater purchases than those that were not stimulated, according to figures from The Annuitas Group. Therefore, investing in lead nurturing brings several benefits to the company. In other words, you need to be where your customers are – such as WhatsApp, social networks, chat, telephone, email or SMS. A consistent multi-channel presence, both physical and digital, should create a fully integrated ecosystem that provides a more complete view of the customer with the goal of engaging in robust, interactive, personalized conversations across channels. This is Brazil Phone Number Data already an expectation of most consumers. To be more precise, 86% of consumers expect conversations with agents to move seamlessly between channels, according to a study by Gladly. While 73% say that one of their biggest frustrations is having to repeat the same information several times. If your company is growing, it is important to ensure that these channels talk to each other, this way you avoid your customer having to tell the same story several times, as everyone in the company involved in the process will already have full knowledge about their journey.
This will make the customer experience more positive. 7. Take the sales funnel into account The sales funnel, which is nothing more than a strategic model divided into stages and which visually structures the entire purchasing journey of a potential customer with a brand, must also be considered when establishing lead nurturing strategies. By developing content that aligns with each phase, you will help your customers move to the next stage of the sales funnel in a natural and comfortable way. In the Awareness stage , which is at the top of the sales funnel, the consumer identifies that they have a problem. Here, the company should focus on organic traffic with informative content that diagnoses problems, such as blog articles and social media posts. The Consideration stage , in the middle of the sales funnel, is when potential customers are looking for ways to solve their problem. Here, the company can focus on nurturing leads through comparison blog articles, e-books and webinars, in order to show how its solution is the best. Finally, comes the Decision stage , at the bottom of the sales funnel. The content at this stage should help customers make this purchasing decision.
Furthermore, the development of leads leads to 47% greater purchases than those that were not stimulated, according to figures from The Annuitas Group. Therefore, investing in lead nurturing brings several benefits to the company. In other words, you need to be where your customers are – such as WhatsApp, social networks, chat, telephone, email or SMS. A consistent multi-channel presence, both physical and digital, should create a fully integrated ecosystem that provides a more complete view of the customer with the goal of engaging in robust, interactive, personalized conversations across channels. This is Brazil Phone Number Data already an expectation of most consumers. To be more precise, 86% of consumers expect conversations with agents to move seamlessly between channels, according to a study by Gladly. While 73% say that one of their biggest frustrations is having to repeat the same information several times. If your company is growing, it is important to ensure that these channels talk to each other, this way you avoid your customer having to tell the same story several times, as everyone in the company involved in the process will already have full knowledge about their journey.
This will make the customer experience more positive. 7. Take the sales funnel into account The sales funnel, which is nothing more than a strategic model divided into stages and which visually structures the entire purchasing journey of a potential customer with a brand, must also be considered when establishing lead nurturing strategies. By developing content that aligns with each phase, you will help your customers move to the next stage of the sales funnel in a natural and comfortable way. In the Awareness stage , which is at the top of the sales funnel, the consumer identifies that they have a problem. Here, the company should focus on organic traffic with informative content that diagnoses problems, such as blog articles and social media posts. The Consideration stage , in the middle of the sales funnel, is when potential customers are looking for ways to solve their problem. Here, the company can focus on nurturing leads through comparison blog articles, e-books and webinars, in order to show how its solution is the best. Finally, comes the Decision stage , at the bottom of the sales funnel. The content at this stage should help customers make this purchasing decision.