Post by romanamitaseo00 on May 14, 2024 3:46:54 GMT -5
About setting up a corporate newsroom. Ruth Fislage and Verena Koordt from apetito in an interview “The newsroom idea only works together” – integrated communication at apetito You can find this interview and other exciting articles in the sixth issue of Corporate Newsroom magazine. Ten different planning rounds per month in which the same things were talked about over and over again. At the same time, there is pressure to implement topics quickly and to use more and more channels. The impetus for the change came - in the summer of 2019 - from different directions, but above all from those who are directly involved with the topics and content at the catering specialist apetito. It quickly became clear to the responsible communicators like Ruth Fislage that no department could do this alone.
Instead, we wanted to think across the board, break down the silo mentality and tackle the issues with concentrated power,” says the Head of Corporate Communications & PR. Ruth Fislage from apetito Ruth Fislage, Head of Corporate Buy Whatsapp Number Data Communications & PR A constant and at the same time a driver of change - Ruth Fislage has worked at apetito since 1987 and, as Head of Corporate Communications and PR, has now ensured that the catering specialist introduced a contemporary organizational concept for marketing, communication and HR with a corporate newsroom. Her colleague Verena Koordt, Manager Corporate Communications & PR, missed the strategic approach to communication before the newsroom was introduced: “Sometimes the left hand didn't know what the right hand was doing. This led to us working on the same topics at the same time but with different messages. Our journey makes us more focused and allows us to pool strengths and resources,” she reports of the newsroom introduction, which began with gathering inspiration from other companies.
Fislage and Koordt told us in an interview what happened next. Verena Koordt from apetito Verena Koordt, Manager Corporate Communications & PR As Manager Corporate Communications, she was one of those responsible for the “Integrated Communication” project and thus for the introduction of the newsroom at apetito. Previously, she worked at DB Fernverkehr in the areas of internal and change communication. She also knows the agency side from her time at Cyrano Good Communication. Did you have to do a lot of convincing for the “Integrated Communication” project? Verena Koordt: The willingness was high. However, you should not underestimate the change process. I can give one thing to everyone who wants to introduce a newsroom: involve everyone who is supposed to work according to this idea at an early stage. This idea only works together. How did you manage that? Koordt : We had a small working group that approached the topic strategically.
Instead, we wanted to think across the board, break down the silo mentality and tackle the issues with concentrated power,” says the Head of Corporate Communications & PR. Ruth Fislage from apetito Ruth Fislage, Head of Corporate Buy Whatsapp Number Data Communications & PR A constant and at the same time a driver of change - Ruth Fislage has worked at apetito since 1987 and, as Head of Corporate Communications and PR, has now ensured that the catering specialist introduced a contemporary organizational concept for marketing, communication and HR with a corporate newsroom. Her colleague Verena Koordt, Manager Corporate Communications & PR, missed the strategic approach to communication before the newsroom was introduced: “Sometimes the left hand didn't know what the right hand was doing. This led to us working on the same topics at the same time but with different messages. Our journey makes us more focused and allows us to pool strengths and resources,” she reports of the newsroom introduction, which began with gathering inspiration from other companies.
Fislage and Koordt told us in an interview what happened next. Verena Koordt from apetito Verena Koordt, Manager Corporate Communications & PR As Manager Corporate Communications, she was one of those responsible for the “Integrated Communication” project and thus for the introduction of the newsroom at apetito. Previously, she worked at DB Fernverkehr in the areas of internal and change communication. She also knows the agency side from her time at Cyrano Good Communication. Did you have to do a lot of convincing for the “Integrated Communication” project? Verena Koordt: The willingness was high. However, you should not underestimate the change process. I can give one thing to everyone who wants to introduce a newsroom: involve everyone who is supposed to work according to this idea at an early stage. This idea only works together. How did you manage that? Koordt : We had a small working group that approached the topic strategically.